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Owned and operated by the same family since 1982, Holiday Wine and Liquor is a first-rate shopping experience.

At each of our 10 stores you will find knowledgeable, friendly staff, an extensive selection of wines, spirits, liqueurs, beers, cigars, accessories and of course, low prices. No matter where you are in the Rio Grande Valley there is a Holiday close by. Our flagship location is located in mid McAllen complementing our North McAllen location. Additionally, we have a store in Mission located on the corner of Taylor and Griffin Parkway, one in the Mid-Valley in Weslaco, one store located in Harlingen on Commerce Street and locations in Brownsville and San Benito.  And now a new location on South Padre Island!

With over 4,000 labels of wines, spirits, liqueurs and beers we are sure to have both your favorite and that difficult to find item. Furthermore, each store boasts a walk in cigar humidor with over 500 cigars to choose from.

Holiday can also offer you:

  • Wine Consultants
  • Party Planning Services
  • Custom Gift Baskets available for delivery or pick-up
  • Gift Registry
  • Wholesale Services
  • Bartending Services
  • Holiday's Weekly Eblast with fun recipes, tips and much more

Wedding Service Event Bar Service